Four presentations at the American Academy of Advertising (AAA) 2025 conference in Pittsburgh, USA
The following research papers were successfully presented at this year's American Academy of Advertising (AAA) 2025 conference in Pittsburgh: "How to Gain and Hold Attention: Generating a Comprehensive Set of Attention Tactics and Testing It in a Mobile Eye-Tracking Study with Real-Life Ad Encounters" by Julian Felix Kopka, Lennart Borgmann and Tobias Langner, "Again, again, and again! The Impact of Brand Routine Video Design on Consumer Engagement" by Charlotte Lamerz, Steffen Prior and Tobias Langner, "Consumer Reactions to Alteration Disclosures in Advertising" by Kacy Kim, Sukki Yoon, Tobias Langner, Charles R. Taylor and Sohyeon Park, "Before the Hype, Comes the Swipe: How to Design Carousel Ads that Get Activated" by Daniel Bruns, Tobias Langner and Stefan Rohrbach.
The AAA conference is one of the most important conferences for advertising research worldwide.
