Five research papers accepted for presentation at the International Conference on Research in Advertising 2025 in Rotterdam
Five research papers from the chair team have been accepted for presentation at the International Conference on Research in Advertising (ICORIA) 2025 in Rotterdam, Netherlands. ICORIA is the most important conference for advertising research in Europe. The Chair will present the following research papers: "Playing with Fire: The Opportunities and Risks of Negative Emotional Appeals in Non-Profit Instagram Advertising" by Julian Felix Kopka, Steffen Prior and Tobias Langner, "Contagious Advertising Contexts: The Direct and Downstream Effects of Positive and Negative Incidental Emotions on Brand Prominence" by Julian Felix Kopka, Tobias Klinke and Tobias Langner, "Here we go again! Design Characteristics of Effective Brand Routine Videos" by Charlotte Lamerz, Steffen Prior and Tobias Langner, "Digital Participants in Advertising Research: Investigating the Effects of Information Scope and Human Anchoring on AI-generated Samples" by Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner and "Interacting with Gen Z: How Age Moderates the Effects of Carousel Ads" by Stefan Rohrbach, Daniel Bruns and Tobias Langner.
Further information on the conference can be found here.
