DWG Online Seminar with Tobias Langner, Lennart Borgmann and Julian Felix Kopka
Prof. Dr Tobias Langner, Lennart Borgmann and Julian Felix Kopka held the DWG online seminar "How can advertising still reach customers today? Findings from the Wuppertal living room study with mobile eye-tracking in 100 German households". More than 40 experts from advertising practice, research and teaching took part in the seminar, which is organised by the German Advertising Research Association (DWG). With this series of events, the DWG promotes the transfer of scientific research into practice.
