Best Student Paper Award for Stefan Rohrbach, Daniel Bruns and Tobias Langner at the AAA 2024 in Portland
Marketing Chair researchers Stefan Rohrbach, Daniel Bruns and Tobias Langner were honoured with the Best Student Conference Paper Award at this year's American Academy of Advertising (AAA) conference in Portland for their paper "When Swiping Bites Back: Why Atypical Smartphone Swiping Increases Attention but Decreases Brand Memory".
Further information can be found here.
