Best Student Paper Award for Stefan Rohrbach, Daniel Bruns and Tobias Langner at ICORIA 2024 in Thessaloniki
Marketing Chair researchers Stefan Rohrbach, Daniel Bruns and Tobias Langner were honoured with the Best Student Conference Paper Award at this year's ICORIA conference of the European Advertising Academy (EAA) in Thessaloniki for their paper "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media". The International Conference on Research in Advertising (ICORIA) is one of the world's leading conferences for advertising research and takes place annually at different venues.
Further information can be found here.
