Best Paper nominations for the Chair of Marketing at ICORIA 2025
The articles "Here we go again! Design characteristics of effective brand routine videos" (by Charlotte Lamerz, Steffen Prior and Tobias Langner) and "Digital participants in advertising research: Investigating the effects of information scope and human anchoring on AI-generated samples" (by Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner) have been nominated for the Best Student Paper Award at ICORIA 2025 in Rotterdam. The two contributions are among the 11 nominated papers from a total of 176 submissions. The International Conference on Research in Advertising (ICORIA) is one of the world's leading conferences for advertising research and takes place annually at different venues.
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