Best Paper nomination for the Chair of Marketing at ICORIA 2024
The paper "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media" by Stefan Rohrbach, Daniel Bruns and Tobias Langner has been nominated for the Best Student Paper Award at ICORIA 2024 in Thessaloniki. The International Conference on Research in Advertising (ICORIA) is one of the world's leading conferences for advertising research and takes place annually at different venues.
Further information can be found here.
