BMBF-funded campaign "Werde Zukunftscoach!" wins German Agency Award and is nominated for HR Excellence Award
German Agency Award & nomination for the HR Excellence Award for the Marketing Chair!

The article "The effects of letter capitalisation in advertising headlines" was published in the Journal of Marketing Communications.
Research article by Tobias Klinke, Malte Christ, Nader Fadl, Charlotte Lamerz and Tobias Langner published