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Chair of Marketing (Prof. Dr. Tobias Langner)

  1. Homepage Prof. Tobias Langner

Black Friday programme on WDR television

28.11.2022|17:28 Uhr

Julian Felix Kopka was a guest on the TV show Lokalzeit Bergisches Land as a Black Friday expert on 24 November. The researcher gave his assessment of…


Black Friday programme on WDR television

Research article by Lars Bergkvist and Tobias Langner

14.11.2022|12:15 Uhr

The article "A Comprehensive Approach to the Study of Advertising Execution and Its Effects" has been accepted for publication in the International…


Research article by Lars Bergkvist and Tobias Langner

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