Awards and nominations

We have received numerous national and international awards and nominations for awards for our work.

  • 2025: Rising Star Award from the International Journal of Advertising for Dr Julian Felix Kopka at the ICORIA conference in Rotterdam, Netherlands.

  • 2025: EAA Research Grant 2025 for Julian Felix Kopka, Tobias Langner, Shalom Levy and Osnat Roth-Cohen at the ICORIA conference in Rotterdam, Netherlands, for their project "Breaking Barriers in Advertising - Drivers and Challenges of Disability Testimonials".

  • 2025: Best Student Paper Award for Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner at the ICORIA conference in Rotterdam, Netherlands, for the paper "Digital participants in advertising research: Investigating the effects of information scope and human anchoring on AI-generated samples".

  • 2025: Outstanding SRT Reviewer Award for Dr Julian Felix Kopka at the Annual Conference of the American Academy of Advertising (AAA) in Pittsburgh, USA.
  • 2024: German Agency Award for the "Become a Future Coach!" campaign, which was developed under the direction of Prof Dr Tobias Langner and Bastian Blomberg at the Chair of Marketing

  • 2024: Nomination for the HR Excellence Award for the campaign "Werde Zukunftscoach!", which was developed under the direction of Prof Dr Tobias Langner and Bastian Blomberg at the Chair of Marketing

  • 2024: Best Student Paper Award for Stefan Rohrbach, Daniel Bruns and Tobias Langner at the conference of ICORIA in Thessaloniki, Greece, for the paper "The Carousel Effect: Leveraging Sideways Swiping for Enhanced Ad Effectiveness in Social Media"
  • 2024: Best Paper Award for Tobias Langner and Julian Felix Kopka from transfer - Zeitschrift für Kommunikation und Markenmanagement for the article "Mach mal Pause - aber richtig! Effective incubation for more creativity"
  • 2024: Best Student Paper Award for Stefan Rohrbach, Daniel Bruns and Tobias Langner at the conference of the American Academy of Advertising in Portland, USA, for the paper"When Swiping Bites Back: Why Atypical Smartphone Swiping Increases Attention but Decreases Brand Memory"
  • 2024: Award for Stefan Rohrbach with the AAA Graduate Student Conference Scholarship 2024 for the joint research project with Tobias Langner and Daniel Bruns entitled "When Swiping Bites Back: Why Atypical Smartphone Swiping Increases Attention but Decreases Brand Memory" at the conference of the American Academy of Advertising in Portland, USA.
  • 2023: Award for Daniel Bruns, Lennart Borgmann, Julian Felix Kopka and Tobias Langner with the EAA Research Grant 2023 of the European Advertising Academy for the joint research project entitled"Gaining and Holding Attention towards Advertisements through Attention Tactics".
  • 2023: Nomination for the Best Student Paper Award for Julian Felix Kopka, Lennart Borgmann and Tobias Langner at the ICORIA conference in Bordeaux, France, for their paper "(Not) the Right Time for Social Media Ads?! Exploring the Impact of Social Media Detox on Ad Reception via Mobile Eye-Tracking".
  • 2023: Best Paper Award for Daniel Bruns, Steffen Prior and Tobias Langner at the conference of the American Academy of Advertising in Denver, Colorado (USA), for the paper "Influencer Marketing Effectiveness: Automated Measures of User's Social Media Engagement toward Influencer Posts as Indicators of Attitudinal and Behavioural Outcomes".
  • 2022: Award for Steffen Prior's master's thesis on "Beyond Counting Likes and Comments: An Artificial Intelligence Classification of User Comments to Predict Behavioural Outcomes of Influencer Marketing Campaigns" with the Academic Young Talent Award of the Association of Friends and Alumni of the University of Wuppertal e.V.
  • 2022: Lara Verhoeven's Master's thesis (supervisors: Professor Tobias Langner and Julian Felix Kopka) on "The agony of (media) choice - The relationship between personality traits, media usage motives and the advertising consumption of smartphone users" receives the DWG Master's Award of the German Advertising Research Association.
  • 2022: Nomination for the Best Student Paper Award for Lennart Borgmann, Julian Felix Kopka and Tobias Langner at the ICORIA conference in Prague, Czech Republic, for their paper "Ad Reception in the Living Room: A Mobile Eye-Tracking Study of Attention to the Ad and Ad Recall in Real-Life Media Encounters".
  • 2022: Nomination for the Best Paper Award for Daniel Bruns and Steffen Prior at the ICORIA conference in Prague, Czech Republic, for their paper "Creating effective influencer campaigns through verbal and pictorial post design: Effects on attention, memory, attitude, and purchase intention".
  • 2021: Nomination for the Best Student Paper Award for Lennart Borgmann, Julian Felix Kopka and Tobias Langner at the ICORIA conference in Bordeaux (Online), France, for their paper "Taking Advertising Research to the Wild: An Observational Eye-Tracking Study of Real-Life Media Consumption at Home".
  • 2020: Award of the Schumpeter School Alumni e.V. thesis prize for Bastian Blomberg's Master's thesis on "Minding and Helping - An experimental investigation of the emotional antecedents of temporal and monetary commitment to people outside one's own social environment"
  • 2019: Honouring Julian Felix Kopka's Master's thesis on "Brand love in crisis - a typology of relationship crises between consumers and their (formerly) beloved brands" with the Schumpeter School Alumni e.V. thesis award
  • 2018: Nomination for the Best Paper Award for Daniel Bruns, Tobias Langner and Lars Bergkvist at the ICORIA conference in Valencia, Spain, for their paper "When your celebrity endorser turns into Dracula: The vampire effect revisited".
  • 2018: Award for Lennart Borgmann's master's thesis on "The influence of personality traits on positive brand relationships - an empirical study" with the Schumpeter School Alumni e.V. thesis prize
  • 2017: Nomination for the Young Researcher of the Year Award for Daniel Bruns as part of the German Market Research Award 2017 with his dissertation "The emergence of brand love" from the Federal Association of German Market and Social Researchers e.V.
  • 2016: Award for Daniel Bruns' dissertation "Die Entstehung von Markenliebe" with the Disserationspreis der Freunde und Alumnis der Bergischen Universität.
  • 2016: Lions Award of the Lions Club Wuppertal for Bastian Blomberg for his previous academic achievements and his special social commitment.
  • 2016: Jochen Kühn's dissertation "A value-based typology of brand love" honoured with the Research Award of the German Brand Association.
  • 2015: Nomination for the Young Researcher of the Year Award for Jochen Kühn as part of the German Market Research Award 2015 with his dissertation "A value-based typology of brand love" from the Federal Association of German Market and Social Researchers (Bundesverband Deutscher Markt- und Sozialforscher e.V.)
  • 2014: Best Paper Award for Jochen Kühn, Tobias Langner and Alexander Fischer at the DERMARKENTAG2014 conference in Koblenz for the paper "A value-based typology of brand love relationships"
  • 2014: Nomination for the Best Paper Award based on a Doctoral Dissertation for Jochen Kühn, Tobias Langner and Alexander Fischer at the conference of the European Marketing Association (EMAC) in Valencia, Spain, for the paper "Brand love: A unitary or multiplex phenomenon?".
  • 2011: Tobias Langner receives the "Lehrlöwen 2010" award from the University of Wuppertal in the category "Best Lecture with more than 50 participants".
  • 2011: Philipp Brune's master's thesis was honoured with the Schumpeter School Alumni e.V. thesis award.
  • 2009: Daniel Bruns' thesis was honoured with the Schumpeter School Alumni e.V. Thesis Award.
  • 2008: Nomination for the Best Paper Award for Martin Eisend and Tobias Langner at the ICORIA in Antwerp, Belgium, for the paper "The Impact of Celebrity Attractiveness and Competence Fit: Short Term versus Long Term Effects".
  • 2007: Dr Herbert Stolzenberg Prize of the Year 2007 for Tobias Langner's habilitation thesis in the Economics section.
  • 2007: Highly Commended Award 2007 for Franz-Rudolf Esch, Tobias Langner, Bernd Schmitt and Patrick Geus for the journal article "Are brands forever? How brand knowledge and relationships affect current and future purchases" in the Journal of Product & Brand Management, Volume 15, Issue 2, 2006.
  • 2007: Nomination for the Best Paper Award for Franz Rudolf-Esch, Jan Eric Rempel, Alexander Fischer and Tobias Langner at the ICORIA in Lisbon, Portugal, for their paper "Does scent really matter? The impact of scent on advertising effectiveness and efficiency".

  • 2006: Nomination for the Best Paper Award for Tobias Langner, Franz-Rudolf Esch and John R. Rossiter at the ICORIA in Bath, England for the paper "A Test of Communication Effects of Suggestive Brand Names Derived from Two Psycholinguistic Models".

  • 2006: Nomination for the Best Paper Award for Franz-Rudolf Esch, Bernd Schmitt, Jörn Redler and Tobias Langner at the ICORIA in Bath, England, for the paper "The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility".
  • 2005: Best Paper Award for Tobias Langner, Franz-Rudolf Esch and John Rossiter in the Marketing Communications track at the ANZMAC conference in Perth, Australia, for the paper "Brand Name Design: A Psycholinguistic Approach To Explain Consumers' Inference of Brand Associations From Brand Names".
  • 2003: Awarded the prize for the best dissertation in the Dr iur. / Dr rer. pol. section of the Justus Liebig University Giessen for Tobias Langner.
  • 2003: Tobias Langner's dissertation was honoured with the Science Prize of the German Marketing Association.